Every parent has had the following experience more times than they can count:
You tell your kid something he should know, advice that would make his life so much easier if he just listened—and whatever you say falls on totally deaf ears.
Instead, your child’s eyes glaze over, he nods his head, and then sticks the headphones back in his ear. Then someone else tells your child the same thing, and suddenly it’s the most amazing thing he’s ever heard.
(Welcome to parenthood.)
Kids aren’t the only ones who believe “outsiders” have credibility.
Research shows a company’s brand is perceived twice as favorably by job seekers when they speak with a recruiter, rather than with the company directly.
That’s why partnering with an executive search consultant is such a powerful way to increase brand awareness among job seekers.
A recruiter can speak about your company in more authentic, honest, and neutral way. Yes, he or she is working on behalf of your company, but any good recruiter knows a big part of their value proposition is a reputation of trust and honesty among client companies and job seekers.
Put another way, it’s a big world—but it’s not that big. If a recruiter tells a candidate something that turns out to be blatantly false, that candidate is going to tell his or her colleagues. A reputation of dishonesty will ruin a recruiter. Candidates won’t answer calls, and a recruiter who can’t get calls answered is a recruiter who won’t get hired.
Further, a good recruiter understands that a candidate he or she places in a new position is also a potential future client. If a new hire feels misled by the recruiter, that relationship is damaged forever.
Working with a recruiter also strengthens your brand with another critically important audience: the future leaders of your competitors and collaborators. You see, even the candidates who aren’t selected for a position walk away with a better perception of your company when they work with a professional recruiter.
Even the most well-intentioned hiring managers often fail to reach out to candidates who aren’t selected. Life, and the workday, just get too busy.
Recruiters can’t afford to do that. A candidate who isn’t selected for one opportunity may be perfect for the next. A good recruiter knows his or her business model depends on following up with candidates and building real relationships.
Creating a brand for your company used to be about doing things on a big scale.
Big advertising, big marketing budgets, and big messages.
In 2017, the most powerful brand-building begins with relationships.
A single instance of a company going out of its way to correct an issue or fix a mistake can have a far bigger impact than expensive television commercials. Every interaction with a customer, employee, or future employee is an opportunity to strengthen an organization’s brand.
As an matter of example, partnering with Robertson Associates will help increase brand awareness and reputation among a critically important audience: the future leaders of your company and your industry.
Go find your next superstar— Go build your brand - Go with your trusted Recruiter!
Pierre Collowald is a Senior Partner at Robertson Associates, a European Executive Search and Leadership Solutions leader. Pierre is working out of Brussels, Paris and Zurich. email@example.com